Lawrence Chan is an advertising and branding expert.

Has thirty plus years of experience in branding.

Has consulted for major brands like Bank Islam, Sime Darby Property, Putrajaya Holdings, etc.

A keen branding trainer and speaker at international branding conferences.

The Power of Branding

Key takeaways:

This program will cover mainly the following aspects:

1. This module aims to impart a hands-on approach where participants will learn to build and harness the power of their business brands.

2.They will learn how to build their brands from inside out by discovering their brand’s essence, core values and traits. Based on these, participants will then be shown how to create the ideal customer brand experience.

3.From a consistent essence and customer experience, participants will learn how to harness the brand’s strength to build brand value and equity.

4.Participants will then understand the importance of the 3C’s of branding, i.e. Consistency, Clarity and Conviction to ensure brand success.