In Sept 2017, Paul founded www.flipidea.co (flee-pee-dia), an affordable state-of-the-art business intelligence empowering startup founders to reduce costly mistakes, make prudent strategies, compete innovatively, and fundraise strategically.

How can learning from business failures help us compete creatively?

Key takeaways:

1. Reframe failure as learning opportunity to improve planning and decision making

2. Systematically experiment and learn about complex failures at little to no cost

3. Validate with purposeful data to differentiate and outcompete competitors

4. Avoid the pursuit of vague ideas to minimise costly failures

5. Optimise return on failure and scientific reasoning to foster entrepreneurial innovation