Mr. Raymond who is an entrepreneur, Trainer, and lecturer at BAC education group. He commenced his career in 1999, he possesses leadership skills that is enhanced by great people skills. An exuberant character who constantly seeks new challenges.

Product and Brand Management

Key takeaways:

1. Launching new product and the challenge of managing their life-cycle

2. Branding:

• -Developing compelling brands


• - Knowing how to communicate your offering


• - Building your brand portfolio


• - Translating your brand into compelling customer experiences

3. Equipping and engaging employees to deliver on the brand promise